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Our Goals

Advocacy, Sustainability, Education, and Community

At the Canmore Hotel & Lodging Association (CHLA), we are dedicated to advocating for our members and promoting sustainability, education, and community in the hospitality industry. Our mission is to enhance the hospitality landscape in Canmore by empowering our members to deliver exceptional experiences to their guests. We strive to achieve this mission by providing support and resources to our members, promoting industry best practices, and fostering collaboration and innovation.


CHLA serves as a unified voice for Canmore hoteliers, amplifying their concerns and aspirations in a rapidly evolving political and economic environment. Through collaboration and collective action, we advocate for policies and initiatives that benefit our members and contribute to the growth and prosperity of our community. By fostering strong relationships with other organizations within our region, we amplify our impact and ensure that the interests of Canmore's hospitality industry are effectively represented.


We are committed to promoting sustainability within the community, recognizing the importance of responsible environmental stewardship and ethical business practices. By embracing sustainable initiatives and advocating for environmentally conscious policies, CHLA aims to contribute to the long-term well-being of Canmore and its natural surroundings. Through education and collaboration, we seek to empower our members to adopt sustainable practices that minimize their environmental footprint while enhancing their business operations.

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CHLA is dedicated to providing resources and educational opportunities to empower our members and foster continuous professional development within the hospitality industry. Through local workshops, seminars, and group training sessions, we equip our members with the knowledge and skills needed to thrive in a competitive market. Additionally, we collaborate with the Alberta Hotel & Lodging Association (AHLA) to access broader educational resources and ensure that our members have access to the latest industry insights and best practices.


We believe in the power of community and strive to cultivate a culture of camaraderie and collaboration among our members. Through regular networking events, mixers, and social gatherings, CHLA provides opportunities for hoteliers to connect, share experiences, and build meaningful relationships. By fostering a strong sense of belonging and mutual support, we aim to strengthen the fabric of our community and create a vibrant hospitality ecosystem in Canmore.

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The Board

The Board.

Dedication. Expertise. Passion.

Our team at CHLA is made up of experienced professionals who are passionate about the hospitality industry. We work tirelessly to support our members and promote excellence in hospitality in Canmore.

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